FEATURED Judah Lozano ****| PHOTO FROM Google

To say New Dawn Rising is making waves would be an understatement. In 2025, the rising entertainment powerhouse has not only cemented itself in the music industry—thanks to SHEOL’s high-profile appearances and consistent releases—but has also ventured into original content with Behind The Sy, its first-ever reality series.

At the center of this creative expansion is Judah Lozano, New Dawn Rising’s Chief Content Officer. As the mastermind behind Behind The Sy, Lozano is redefining what it means to tell compelling, culturally relevant stories.

𝐀 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐢𝐭𝐢𝐳𝐞𝐧 𝐰𝐢𝐭𝐡 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐑𝐨𝐨𝐭𝐬

A true culture maven and nomad, Lozano was born in France to Filipino parents and spent summers in the Philippines to stay connected to his heritage. His frequent travels earned him the nickname “Summer Boy” among friends—a reflection of his constant back-and-forth between Europe and Asia. Adjusting to different cultures wasn’t always easy, with language barriers and time zone shifts posing early challenges. But the stamps on his passport tell a different story—one of a creative who has mastered the art of navigating a borderless world.

𝐑𝐄𝐀𝐃 𝐌𝐎𝐑𝐄

𝐍𝐃𝐑 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐬 𝐉𝐮𝐝𝐚𝐡 𝐋𝐨𝐳𝐚𝐧𝐨 𝐚𝐭 𝐭𝐡𝐞 𝐇𝐞𝐥𝐦 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

𝐌𝐞𝐞𝐭 𝐭𝐡𝐞 𝐓𝐞𝐚𝐦 𝐁𝐞𝐡𝐢𝐧𝐝 𝐑𝐚𝐫𝐞 𝐏𝐫𝐢𝐯𝐢𝐥𝐞𝐠𝐞

𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐞𝐧𝐞𝐬 𝐰𝐢𝐭𝐡 𝐍𝐞𝐰 𝐃𝐚𝐰𝐧 𝐑𝐢𝐬𝐢𝐧𝐠’𝐬 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞𝐬

FEATURED Judah Lozano ****| PHOTO FROM NDR

This global perspective is also reflected in his education. Lozano pursued Tourism Management at the University of Santo Tomas in Manila before returning to France to study Communication Design at the Paris College of Art, an experience that fused his love for strategy and storytelling.

“𝐎𝐧 𝐭𝐡𝐨𝐬𝐞 𝐧𝐢𝐠𝐡𝐭𝐬 𝐰𝐡𝐞𝐧 𝐈 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐝 𝐭𝐨 𝐝𝐞𝐬𝐭𝐫𝐞𝐬𝐬, 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐠𝐨 𝐭𝐨 𝐚 𝐟𝐚𝐦𝐨𝐮𝐬 𝐛𝐚𝐫 𝐟𝐨𝐫 𝐚 𝐝𝐫𝐢𝐧𝐤, 𝐚𝐧𝐝 𝐭𝐡𝐚𝐭'𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐦𝐞𝐭 𝐃𝐚𝐮𝐦𝐢𝐞𝐫, 𝐰𝐡𝐨’𝐝 𝐥𝐚𝐭𝐞𝐫 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐲 𝐛𝐞𝐬𝐭 𝐟𝐫𝐢𝐞𝐧𝐝. 𝐁𝐚𝐜𝐤 𝐭𝐡𝐞𝐧, 𝐡𝐞 𝐰𝐚𝐬 𝐬𝐭𝐢𝐥𝐥 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐬𝐧𝐞𝐚𝐤 𝐢𝐧𝐭𝐨 𝐛𝐚𝐫𝐬, 𝐡𝐨𝐩𝐢𝐧𝐠 𝐭𝐨 𝐩𝐞𝐫𝐟𝐨𝐫𝐦, 𝐚𝐧𝐝 𝐍𝐃𝐑 𝐰𝐚𝐬 𝐣𝐮𝐬𝐭 𝐚 𝐠𝐥𝐢𝐦𝐦𝐞𝐫 𝐢𝐧 𝐡𝐢𝐬 𝐞𝐲𝐞. 𝐄𝐚𝐫𝐥𝐢𝐞𝐫 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫, 𝐡𝐞 𝐡𝐢𝐭 𝐦𝐞 𝐮𝐩 𝐚𝐧𝐝 𝐨𝐟𝐟𝐞𝐫𝐞𝐝 𝐦𝐞 𝐚 𝐬𝐞𝐚𝐭 𝐚𝐭 𝐡𝐢𝐬 𝐜𝐨𝐦𝐩𝐚𝐧𝐲.” - 𝐉𝐮𝐝𝐚𝐡 𝐋𝐨𝐳𝐚𝐧𝐨

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐌𝐞𝐞𝐭𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

With his multicultural sensibilities and sharp creative instincts, Lozano quickly carved out a name for himself in the entertainment industry. As NDR’s Chief Content Officer, he ensures that every project the company takes on is both innovative and culturally resonant. His latest brainchild, Behind The Sy, is a groundbreaking series that explores the lives of third- and fourth-generation heirs to some of the world’s most powerful companies, proving that Lozano is unafraid to take on bold, high-stakes narratives.

“𝐁𝐞𝐢𝐧𝐠 𝐢𝐧 𝐚𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐰𝐡𝐞𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐜𝐨𝐥𝐥𝐢𝐝𝐞 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧, 𝐢𝐧𝐬𝐩𝐢𝐫𝐞, 𝐚𝐧𝐝 𝐛𝐥𝐨𝐰 𝐦𝐢𝐧𝐝𝐬 𝐢𝐬 𝐡𝐨𝐧𝐞𝐬𝐭𝐥𝐲 𝐚 𝐝𝐫𝐞𝐚𝐦 𝐜𝐨𝐦𝐞 𝐭𝐫𝐮𝐞. 𝐖𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞𝐬 𝐦𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 𝐬𝐡𝐚𝐩𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐠𝐢𝐯𝐞 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐡𝐞 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐭𝐡𝐞𝐲 𝐝𝐞𝐬𝐞𝐫𝐯𝐞, 𝐚𝐥𝐥 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐰𝐢𝐥𝐝, 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐢𝐝𝐞𝐚𝐬.” - 𝐉𝐮𝐝𝐚𝐡 𝐋𝐨𝐳𝐚𝐧𝐨

Beyond content creation, Lozano’s role extends to overseeing strategic partnerships with some of the industry’s biggest players, amplifying NDR’s reach and influence. Whether in Paris, Manila, or Hollywood, he seamlessly bridges worlds, often accompanied by his boyfriend, Ethan Michael Williams—a drummer for acts like Avril Lavigne, Alessia Cara, and Beabadoobee.

𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐀𝐭 𝐏𝐥𝐚𝐲